Expired listing lead services such as the RedX and LeadSenders provide real estate specialists with a constant spring of leads from which to grow their business. The primary advantage of both services to REALTORS is that they enjoy a first-mover advantage over their competition. Agents who utilize these lead distribution services get notified as soon as the potential customer comes available. These services then provide users with the information that they will require to quickly make contact with the prospect, begin establishing the relationship and finally convert the prospect into a listing or a sale.
While alike, LeadSenders and the RedX (Real Estate Data Exchange) The biggest difference between the two services is the real time response when a lead comes available. Generally, the RedX offers prospects in a shorter time and provides real-time feedback regarding the lead, in contrast, the LeadSender provides the listing prospects on a daily basis. In way of comparison, where the RedX software provides a prospect by prospect history, there is no way to easily create visibility on all of the listings that expired six months ago and have not re-listed.
As a general rule, the RedX appears a bit more inclusive in its service offering and relevance of its prospects than the LeadSenders. In addition to expired mls listings, the RedX also provides real time FSBO listings from multiple databases. The obvious advantage of the systedm querying multiplied databases being that the REALTOR has the ability to understand the lead in full before making first contact.
In addition to those services, the RedX does provide an expanded menu of marketing assets that are not currently available through Lead Senders. These resources include tools to help REALTORS update their websites with the latest lead capture technology. For real estate agents that don’t presently have a devoted site, the RedX even provides a service to provide them with a turnkey solution.
Between the RedX and LeadSenders, both have their own unique benefits. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead generation systems, there are a lot of things to consider. Cost notwithstanding, the caliber of the prospects as well as the technology used to identify prospects is one of the most important factors of deliberation. As a real estate agent, the choice may simply come down to which service best suits your needs and expectations.
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